After review, it was clear to see Momentum Solar’s Instagram page lacking cohesive style, messaging and brand awareness. My team and I carefully researched best practices industry and platform wide to further understand what would garner attention from the right audience and increase our digital footprint.
Before Relaunch:
After Relaunch:
Example 1
Example 2
Supporting Statistics:
In the four months since launching the refreshed design, the following has occurred:
- Increase of followers by 5%
- Increase in engagement by 8%
Cailyn Burkhardt 