After four years of the same visual identity, my team was given the opportunity to bring Momentum Solar’s customer-facing app to the next level. Before jumping into XD, we meticulously poured over the existing functions and spoke with stakeholders to determine what could go, what could stay and what they dreamt the app could do.
We then researched existing apps to see what key features we may be missing – little things, like referring a customer to earn them extra cash were easy ideas to implement on the front and backend.
I turned our attention to how the app will appear as a whole. As the final component of research, we spent several weeks reviewing competitor and industry examples to ensure we had the snazziest app out there.
We then researched existing apps to see what key features we may be missing – little things, like referring a customer to earn them extra cash were easy ideas to implement on the front and backend.
After compiling the two sets of information, I turned our attention to how the app will appear as a whole. As the final component of research, we spent several weeks reviewing competitor and industry examples to ensure we had the snazziest app out there.
A subsequent month were spent building out each page of the app and including Easter Eggs where we could. In collaboration with the development team, my employees and I carefully crafter a function app that not only provides homeowners with useful information, but also allows them to submit referrals, track project status and reach out to customer service directly.
Redesign:
Cailyn Burkhardt 